Things to Keep in Mind When Choosing Promotional Products

Marketing strategies have undergone major changes in the past few decades, but promotional products are still going strong!

Marketers are well-aware of the effectiveness of promotional products when it comes to creating awareness, creating exposure and increasing brand loyalty.

Choosing the best promotional products for a company can be a bit of a dilemma; a good promotional giveaway can produce leads and generate sale, while a bad corporate gift can taint a brand’s image.

Here’s what you need to keep in mind when picking a promotional products:

1. Look for Promotional Products You Can be Proud Of

Don’t just give away a gift for the sake of it; look for promotional products you can stand by proudly! It may be tempting to purchase low quality pens and save some cash, but do you really want your brand name on a cheap product that doesn’t function properly?

Corporate gifts are an extension of your brand, you want potential clients and partners to take them home and cherish them. These gifts are meant to add value to your organization by creating a positive impression of you in customers’ minds.

2. Look For Something Useful

Don’t want your corporate giveaway to end up in the trash? Give your client’s something useful. You want your customers to build positive associations with your company, and the way to do that is to give them something they can use in their everyday lives.

Mugs for their morning coffee, bags for travelling, power-banks and multi-purpose chargers are all great examples of goods that will help your customers remember you in a positive light.

3. Consider Your Own Goals

Promotional products serve various purposes. If the purpose of your corporate gifts is to increase brand recognition then choose giveaways that reflect the nature of your industry to strength associations in people’s minds.

Promotional gifts given to employees during internal and external events should be different. Corporate gifts given to employees on the company’s anniversary should be more personal compared to the ones distributed in external events.

Having trouble finding the best promotional products for your event? Get in touch with Absolute Promotional Services.

We have over 30 years of experience in the promotions and incentives industry in Perth, Australia. We specialise in creating compelling promotional campaigns that increase brand recognition, brand awareness and boost customer loyalty.

Contact us for more information.