Even though promotional products are increasingly becoming the radical new norm in brand publicity, some traditional marketing rules still apply to it.

Despite how easily they advertise one’s business, these products can still inflict damage if not purchased thoughtfully.

Here are some mistakes firms typically make when buying promotional items and how they can avoid them.

Lack of Planning

The rule of thumb in marketing is that one needs to carefully research into demographics, target audiences and trends. Using this data to devise a campaign is what made a commercial or billboard a success.

The same principle also applies to promotional products. However, some companies make the mistake of not subjecting them to proper evaluation before buying and distributing them.

A promotional product needs to have a clear purpose and vision. Not only should companies know who they will be targeting, they should also have a strategy for distributing the material.

Playing it Safe

Many companies choose to take a simple route and merely put their company insignia on a promotional product. This is yet another example of companies failing to recognise that promotional items’ campaigns are similar to orthodox marketing systems.

If corporations took a similar approach in their television commercials where the risk was minimal, the whole ad would be boring and would lose its purpose. It is important to get creative with your promotional products so that people pay attention to it.

Don’t Approach With Money

It is perfectly understandable why companies would want to maintain the overhead cost of promotional items to be minimal. But that does not mean that you compromise the quality of items that your own customers will be receiving.

Having your brand associated with low quality can be more counter-productive than advantageous. Go for whichever item you think suits your firm best, rather than which is the cheapest.

Last Minute Orders

The best and biggest promotional product selling companies are fully capable of handling last minute orders. However, rushed things have a tendency of being faulty, no matter what they are. The same is for promotional items.

Last minute orders not only mean having to pay a premium; it also ensures that there was less time to devise the best strategy for the campaign.

Treat a promotional marketing plan seriously and make sure it has the time to determine the best approach.

We are one of the premier retailers of custom promotional hats in Perth. We also deliver across Australia, and have been serving the nation since 1996. We can also help you find the perfect promotional polo shirts for your company.

Call us today by dialling 08 9284 3322 and speak with our company representative.