5 Ways Branded Promotional Products Help in Promoting Your Online Business

Modern marketing tools and the ever-increasing digitization of the commercial world has caused online shopping to take over the retail landscape. Many modern businesses now choose to make their products and services available to their target audience online to earn maximum revenue. It has been predicted that the online shopping market will be worth about $4 trillion by 2020.

Your online business is your platform to create brand awareness and provide customers with information about your products. Offering branded promotional products can be greatly beneficial to your online business and help you broaden your customer base.

Below we will discuss some ways branded promotional products help in promoting your business online:

1. Bonus gifts

Customers generally like to get good-quality, free-of-cost items as bonus gifts when they buy a company’s products online. These items don’t have to be pricey and luxurious, and simple items like promotional key rings or pens, for instance, can act as great motivators for customers to purchase a company’s products.

In order to magnify your online presence, consider offering customers a branded promotional product when they make an online order from your company. For instance, you can offer branded promotional key rings for, let’s say, orders over $30.

2. Online giveaways

One of the best ways you can promote your online business using branded promotional products is by offering your customers free online giveaways. It will help generate a greater influx of customers and your online traffic will increase, thereby driving your sales up.

Keep in mind that good-quality, durable items are more likely to generate more traffic so make sure you offer them a range of products in different designs and styles with your logo on them.

3. Large selection available

When it comes to branded promotional products, you can choose from an endless variety. Though pens and mugs may be the most conventional promotional gift items, you can select products that are more relevant to your brand.

Nowadays, many companies choose to incorporate different themes or promote their company culture through promotional products. For instance, online insurance companies who wish to protect their customers can offer them promotional safety items. An online travel agency, on the other hand, can give out travel-related promotional products.

Stay true to the ethos of your business and customize your promotional products accordingly.

4. Strengthens relationship with customers

Offering your customers branded promotional products via your online business will make them want to build a meaningful relationship with you. This will be extremely beneficial to you in the long-run. They are also more likely to recommend your products and services to family and friends this way.

Moreover, eliciting an emotional response to your products will encourage customers to buy more of them. Branded promotional products will not only give you a distinctive brand identity but will help you create a solid foundation in the e-commerce world.

5. Cost per impressions

Branded promotional products are less likely to be thrown away by customers, and will remain with them for a longer period of time. Many customers also choose to pass them on to fellow family members and friends, thereby increasing your brand visibility.

The truth is that many people may see TV or print advertisements, but they don’t create the same level of impact as promotional products. For many people, seeing and touching a product makes them acknowledge and remember it more.


Looking for promotional products and merchandise in Perth? We can help! We offer an extensive range of high-quality promotional and corporate gift items at affordable rates.

For more, call us now at 08 9284 3322!